15th Annual
CUNA
Lending Council Conference
Hilton Bayfront Hotel
San Diego, California | November 1-4, 2009
The 2009 Conference is now over.
Thank you to all who attended.
The premier education and networking event of the year for credit union lending professionals.
Read Some Testimonials.
Who can attend: You must be a paid employee of a natural person credit union in order to attend the conference. If you are a vendor, you can attend through the sponsorship program. Please click the sponsorship link for more information, availability and pricing.
NOTE: Affiliation with CUNA/League is required for attendance, but limited exceptions may apply. Please contact the program coordinator prior to making making travel arrangements to confirm eligibility. 
Full Speed Ahead
Vince Poscente
Business Strategist & Author
Now is the time to thrive in a world of rapid and unnerving change.
Using concepts from his bestselling books, The Age of Speed and The Ant & the Elephant, Vince shares his Olympic experience and the ‘speed' model that took him from recreational skier to vying for the Gold in speed skiing in 4 short years. 
The Future of Credit Unions
Ed Baranowski
President, Topics Unlimited and CURE Advisor
With the turmoil in the economy, from the financial markets to the housing market, it's natural for credit unions to be concerned about their future. In this general session, you'll hear the good news about the future of credit unions who understand the importance of "keeping purpose constant."
Think Big…It Pays Better Rick Olson
Speaker/Author, Rick Olson Seminars
Don't rob the world and yourself! Turn loose your potential. Rick Olson is ready to help you think big about your business, your employees, your members, and your future.
Rick has been thinking big for a long time. He raised $125,000 for the D.A.R.E. program by coordinating a project in which a house was built in seven days. He has coordinated several golf marathons for charity.
In this special presentation you will learn the following things:
- The importance of being distinctive
- How to find and keep great employees
- How to give out of this world service
- How to navigate effectively through change and create a great future
Rick Olson has inspired over one million people nationwide through his speaking. Get ready to Think Big!
What Your Members and Potential Members Really Want!
Bob Hoel
Filene Fellow in Residence, Filene Research Institute
This session gets inside the heads of financial services consumers. It's based on in-depth interviews with members in their homes and on other cutting edge research efforts. The conclusion is clear: consumers look at financial products and services very differently than most bank and credit union CEOs and board members do.
New research shows ways your credit union can better meet the true needs and wants of members. It goes far beyond what's learned in most surveys. It is loaded with fresh insights into gaining larger share of members' wallets and increasing member loyalty. Understanding your members better will enhance their lives and pay big dividends to your credit union.
> View the Complete Agenda
> Join the Conference Discussion Group
Golf Event
Riverwalk Golf Club
Additional Fee Required:
$99 for conference registrant, $149 per guest
Reborn to unearth its classic past, San Diego's newly designed 27-hole championship course, will once again become a major player in the illustrious world of golf. Golfers will once again be treated to an outstanding game due to the father/son team of Ted Robinson Sr. and Ted Robinson Jr. What once was flat now features undulating fairways, waterfalls and well-protected bentgrass greens. Water comes into play on 13 of the 27 holes with four new lakes and the San Diego River.
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