New Marketing & BD Council White Paper Released on Making Most of MCIF Systems

CUNA Councils
May 4, 2010 | COMMENTS

Credit unions that use their MCIF system only for compiling mailing lists are significantly underestimating its potential, according to the new CUNA Marketing and Business Development Council white paper, “Making the Most of MCIF Systems.”

The white paper collected information from three credit unions and three leading vendors to reveal how an MCIF system can help credit unions explore households' profitability, identify niche markets, promote their strengths, explore their neighborhood, track the results of marketing efforts, and educate senior leaders about current and potential members.

These MCIF experts say that taking advantage of the full value of MCIF systems requires listening to the data, rather than approaching MCIF reports with preconceived notions. When credit unions are open to learning from data, they can unleash MCIF's full power.

CUNA Council members are entitled to complimentary copies of these and more than 200 white papers; non-members may purchase the white papers for a price of $50 per copy.

The paper is available online in the white paper section of each council site – select the “Marketing & BizDev” tab.